The four category winners for 2016 are:

Improving the business environment

Winner – Birmingham City Council's Business Support Package

Birmingham City Council brought together and worked with the six West Midlands Local Enterprise Partnerships to create the conditions to improve entrepreneurial confidence, encourage investment, and attract and retain entrepreneurs to create new job opportunities. Their overall strategy is aligned to the West Midlands Combined Authority and Midlands Engine for Growth.

Building enterprise skills

Winner – Liverpool John Moores University - Enterprise Educators Academe

The Academy has been created to enable Academic staff from the university to embed enterprise competency model in all disciplines, so academics could become "Enterprise Educators", developing enterprise skills, embedding enterprise in all curriculum and inspiring the students to action. To date over 17,000 students from over 150 degree pathways have engaged in direct enterprise activities as part of their degree programme.

Promoting entrepreneurial spirit

Winner – Borough of Broxbourne Council

Ambition Broxbourne has been developed by the Borough Council as a brand, strategy and mantra to galvanise local and strategic partners. The aim was to create a common vision and delivery plan for creating sustainable employment (6,300 new jobs by 2030) in order to rebalance the economy towards higher paid jobs within the life sciences and creative sector. The project embedded innovation, enterprise and entrepreneurship within all aspects of community life, including within the new Local Plan, which looks to grow and develop the district as a desirable and prosperous place to live, work and visit.

Support for exporting

Winner – Kent International Business

Kent International Business (KIB) is an umbrella programme bringing together support services, initiatives and projects which aim to help Kent-based companies export and access overseas business opportunities. The KIB partnership is led by Kent County Council (KCC) and includes UKTI SE, Enterprise Europe Network, Chambers of Commerce, IOD & FSB Kent, higher education and professional services such as HSBC bank. The project covers a large range of core and additional trade development services, including support services from partners such as UKTI, and a variety of bespoke projects and activities developed by the partnership to provide overseas opportunities for local firms.